What a Consent Manager is and is not
A Consent Manager is a third-party service registered with the Data Protection Board that facilitates consent on behalf of data principals. It is not a CRM, not a tracking platform, not a marketing tool. The Manager has fiduciary duty to the data principal — it cannot use the consent data for its own commercial purpose. India's Consent Manager ecosystem builds on the Account Aggregator framework (RBI) and the Data Empowerment and Protection Architecture (DEPA).