Section 9 hard rules — what is absolutely prohibited
Section 9 imposes categorical prohibitions that apply regardless of consent. Even with verifiable parental consent in place, certain processing activities are banned for data subjects under 18. These are not default-off features that can be toggled — they must be structurally absent from your product for identified minors.
- Behavioural monitoring: any tracking of a child's online behaviour over time — browsing patterns, content preferences, engagement sequences — is prohibited
- Tracking: real-time location tracking, device fingerprinting, cross-site tracking, and conversion tracking on minors are all prohibited
- Targeted advertising: interest-based, retargeted, and profiled advertising directed at users the platform knows or ought to know are under 18 is banned
- Profiling: creating profiles of minors — for any purpose, not just advertising — based on inferred characteristics is prohibited
- These prohibitions apply even when a parent has consented to the child using the platform — consent does not unlock banned activities